Is it too late to get started on Tiktok?
My guest this week is Rebeca Simon! Rebecca is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired.
I’m a consumer of TikTok mostly, not so much of a creator, so I wanted to bring Rebecca on the show to really dive into all things TikTok and how she was able to build her six-figure business using TikTok.
Grab your cup of coffee and join us as we talk about:
- How to get started sharing your content on TikTok
- How to repurpose your content and remove watermarks
- How to review and your TikTok analytics
- TikTok content ideas for coaches and service providers
Getting started on TikTok
If you’re already posting reels, just repost them to TikTok. That’s a great place to start. Take advantage of trends, ask your audience what they want you to create so you can best serve them. Save sounds as you hear them on TikTok and create drafts when an idea strikes you.
Rebecca uses three content pillars in her TikTok content: inspirational, educational, relatable.
Inspirational videos that show people your journey, where you started, how far you’ve come, before and afters, what it’s like to work with you, any inspirational aspects of your business and your life… the possibilities are endless, and remember to be honest and transparent!
Most people who love TikTok love it for the educational and informative piece. I mean… raise your hand if you’ve tried a TikTok recipe or lifestyle hack (I’m raising my hand)! This is where you can really deliver and serve your audience. Unsure what to create? Ask your audience what they want to know more about!
For Rebecca, these videos tend to do really well. Relatable videos are fun and engaging because people want to see real life!
Is TikTok here to stay?
The way that marketing is going, short-form video content isn’t going anywhere anytime soon. If anything, it’s growing. Tiktok has surpassed YouTube and Instagram as far as users, and people are now understanding the power of short-form content and how it can grow your business. There’s a place for everyone on TikTok!