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How to repurpose content like a pro with CJ and Yash

I’m super excited to bring you this episode! Recorded IN PERSON with my friends CJ and Yash, this episode is a long one, but it’s a good one. We’ll talk about content repurposing, which these guys do very well, and I wanted to bring them on to share their expertise. They’re going to share some amazing tips on content repurposing and what that might look like for you.

CJ Finley is the founder of Thrive On Life, and he helps mission-based people, brands, and businesses THRIVE. He’s a big believer that storytelling is a great tool to build trust with customers, and even if you’re not a business owner, storytelling is an amazing way to look back on your life with pride. 

Yash Chitneni is the founder of Seren Pods and Media. He got into this space after a need to connect with people and their stories, and named his company after the serendipity he feels makes Austin TX so magical.

Grab your cup of coffee and join us as we talk about:

  • Examples of how to repurpose content across different platforms
  • Overcoming overwhelm and how to know where to start
  • Creating efficient systems
  • How to create heart-centered content that serves your ideal client

What is content repurposing and why is it so important?

The first question we need to be asking yourself is, what is the purpose of content in general? You need to figure out why you’re creating content, and often that comes down to core values. Create an identity for yourself, not just goals. Who are you? What do you value? What do you want to give to others? Who do you want to connect with? If you’re posting based on your core values, you’ll innately attract the people you want to connect with. 

If you’re able to ingrain your “why” into all your content, whether that’s on one platform or repurposing it to many platforms, you’re going to be consistent, and consistency builds momentum, and momentum is key. 

If you think about it, repurposing is everywhere! Whether that’s reusing textbooks year after year for fourth graders, or a business reusing the same hiring process when they onboard new employees, there are so many real-world examples of repurposing, and you can apply the same kind of thinking to your content. 

Getting started

What do you naturally want to showcase? What inspires you every day? How can you create structure around it so that it doesn’t feel overwhelming? 

When it comes to choosing a platform, remember that people will often seek solutions to their problems in the same space they hang out in, so keep that in mind when figuring out what platform you want to start on. Knowing your ideal client or your ideal audience is important. Where do they hang out and spend their time? Instagram? LinkedIn? Facebook? Figure out where they are and make that platform your priority.

Efficiency is important when it comes to content and content repurposing. Here are some of CJ and Yash’s tips:

Time Blocking

Block out some time within your week where you plan and film your content. The best part about this is that it doesn’t matter whether you’re a coach or a service provider, anyone can benefit from time blocking the content that will bring your ideal content to you. 

Take Advantage of Trending Topics

Use google trends to see what people are searching for. If you’re going to be posting content and competing with a lot of people, how can you get ranked? 

Understand Analytics and Trends

Put your content out there in a way that is effective, and then look at analytics and SEO to help dial you in to figuring out why it’s effective on, say, instagram, and figure out how to replicate it on a different platform. So you’re not just guessing, you’re looking at the big picture, understanding what works, letting go of what doesn’t, and shifting it to a different platform.

What systems do you need in place for effective content repurposing?

There are three crucial systems that CJ and Yash recommend:

  1. Project management system (ClickUp, Asana, Trello, etc.)
  2. Data management system (Google drive, Dropbox, etc.)
  3. People system 

Once you dial in these systems, try them out on one platform. Ask yourself what is working, and what isn’t. Take what is working and apply it to another platform, and another, until you have a seamless way to repurpose your content.

Here are some other helpful tools for content repurposing:

Remember, don’t ever ask yourself, “Who am I to do this?”. Think instead, “Who am I NOT to do this?”

Good people can create content everyday, but great people think about how they can win one month from now, and that comes down to having a project management and content calendar system where you are maximizing all the content you’re producing, repurposing it on the appropriate channels, and having it in one place. Research what people are searching for or what they will be searching for and start producing your content a month in advance and project it with your calendar.

August 16, 2022

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