What exactly is branding? With the constant ebb and flow of entrepreneurship, how do you brand yourself online in a way that will attract your ideal client and build a successful business?

Emmy Cornwell is back! We recorded this episode for her podcast, the Hey Hey Emmy Show! We’re diving deep into branding this week. Whether you’re a seasoned online entrepreneur or just starting out, branding is an essential component to your business, and in this episode we’re going over everything you need to know to brand your business!

Grab your cup of coffee and join us as we talk about:

• Brand strategy: defining who you are as a business, getting inside the mind of your ideal client, your message, and your tone in how you deliver that message
• The psychology of colors and branding, and how to choose your fonts
• Do you need a website to start a business? What should you do as far as branding before you get a website?
• What you need to put on your sales page

Remember, consistency is key, and the best part of branding is that you can always re-brand yourself as your business evolves!